Buy or rent videos on the iTunes Store. Tap Store in the Videos app, or open the iTunes Store app on iPhone and tap Videos. See iTunes Store at a glance. Videos you purchase using your iTunes account are available in Videos on iPhone, no matter which iOS device or computer you use to purchase them. The iTunes Store is not available in all areas.
Transfer videos from your computer. Connect iPhone, then sync videos from iTunes on your computer. See Sync with iTunes.
Stream videos from your computer. Turn on Home Sharing in iTunes on your computer. Then, on iPhone, go to Settings > Videos and enter the Apple ID and password you used to set up Home Sharing on your computer. Then open Videos on iPhone and tap Shared at the top of the list of videos.
Convert a video to work with iPhone. If you try to sync a video from iTunes to iPhone and a message says the video can’t play on iPhone, you can convert the video. Select the video in your iTunes library and choose File > Create New Version > “Create iPod or iPhone Version.” Then sync the converted video to iPhone.
Delete a video. Tap Edit in the upper right of your collection. To delete an individual episode of a series, swipe left on the episode in the Episodes list. Deleting a video (other than a rented movie) from iPhone doesn’t delete it from the iTunes library on your computer, and you can sync the video back to iPhone later. If you don’t want to sync the video back to iPhone, set iTunes to not sync the video. See Sync with iTunes.
Important: If you delete a rented movie from iPhone, it’s deleted permanently and cannot be transferred back to your computer.